Anna Gorodetskaya

Anna Gorodetskaya is Chief Marketing Officer & Operating Partner at The Difference Machine — she runs marketing and operations across every vertical. Within the studio she is immersive producer and commercial lead, working across all of its verticals — designing narrative experiences across emerging formats: AR/VR environments, interactive stories, and branded entertainment that works as cinema first.

Her work spans immersive installation design, audience-driven narrative, and strategic storytelling for brands. She won the AWE 2022 Best Campaign Award for LG SIGNATURE × Van Gogh AR, an experience that brought museum-quality art into domestic space through augmented reality. Her practice as a strategist includes SMM and creative direction for the Miami Jewish Film Festival, where she built audience engagement through multiformat storytelling.

Anna approaches immersive technology the way Elena approaches television: the story architecture comes first. The format—whether it's a room, a screen, or a wearable device—serves the narrative. Technology is a tool that extends the creator's reach, not a replacement for story thinking.

At The Difference Machine, Anna leads commercial projects and the studio's work with brands and external producers. She builds the narrative backbone for projects that need to work in multiple dimensions.